Science & Tech

Can you identify the real logo?

A new study casts doubt on just how well people remember the logos they see everyday. In the research, published in the Quarterly Journal of Experimental Psychology, 85 students were asked to draw the Apple logo from memory. All but one failed.

"People had trouble picking out the correct logo even when it was right in front of them," said the study's senior author Alan Castel, an associate professor of psychology at UCLA. "People's memory, even for extremely common objects, is much poorer than they believe it to be."

With that in mind, can you recognise the following logos? Let us know how you do in the comments.

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