Step aside, Twitter. Bye bye, Facebook. MP Matt Hancock has launched his own social networking app.
Matt Hancock's app, affectionately called Matt Hancock MP, allows fans of Matt Hancock to sign up and share their favourite things about Matt Hancock.
Apple and Android users can also use Matt Hancock MP to chat with friends and find out about the work Matt Hancock is doing, both as an MP and as Secretary of State for Digital, Culture, Media and Sport.
It even has a gallery made-up of all the best pictures of Matt Hancock.
In a punchy little video that welcomes you to Matt Hancock MP, the MP Matt Hancock says:
Hi, I'm Matt Hancock and welcome to my app.
It's a chance to found out what's going on both in my role as MP for West Suffolk and as culture secretary, and most important it's a chance for you to tell me what you think, and to engage with others on issues that matter to you.
Or at least that's how it was intended.
But the problem is, fans of Matt Hancock haven't been using Matt Hancock MP to share their favourite things about Matt Hancock.
Instead, people have been using it to have a bit of a laugh – sometimes at the expense of Matt Hancock, and sometimes at the expense of the sanctity of the Matt Hancock MP app itself.
I actually met my girlfriend on the Matt Hancock app but we tell people we met at a bar https://t.co/aTssSNuCyG