In the words of Jeff Goldblum, it feels like EE was so preoccupied with whether or not they could, that they didn’t stop to think if they should.
Earlier this month, the mobile phone company unleashed a chilling advert. It starts off weirdly enough at first, as Kevin Bacon knocks on the door of a random London home and asks a girl to follow him to the rooftop.
He then delivers her an iPhone 12 via drone and tells her to use the augmented reality feature, revealing a monstrous, giant CGI Rita Ora who then starts singing amongst the towering buildings of Canary Wharf.
The advert also cuts back to the real Ora donned in a motion capture suit traipsing around a scaled down replication of the city. Andy Serkis is shaking.
A performance as, dare we say, iconic as this was destined to become a hilarious meme – and that’s exactly what happened.
Some people were simply scarred for life.
therapist: the giant cgi rita ora can’t hurt u
the giant cgi rita ora: https://t.co/fTwBUowTEp