With a mere two weeks until the Premier League season kicks off, it appears as though Jose Mourinho has started the mind games early.
Speaking at a press conference after his team's win over Paris Saint-Germain in North Carolina with no irony whatsoever, the Chelsea manager accused his Premier League rivals of trying to "buy the title".
While the Portuguese may point out that his club have only brought in Asmir Begovic and Falcao (on loan) this summer, it's not exactly like Chelsea have been frugal over the past decade or so.
"In the beginning of Mr Abramovich coming to Chelsea, Chelsea was buying the title," Mourinho parped with a nod towards the £1,041,243,000 the club's Russian owner has invested since 2003.
Now, they are buying the title. All of them, they are buying the title.
It is up to us to be strong and to fight them and, obviously, to try and win it again, even without the big investments.
Hopefully the club's recent "small" investments like Cesc Fabregas (£26.6m), Diego Costa (£32m), Nemanja Matic (£21m) and Juan Cuadrado (£27m) can help with that.