Karen Knowlton recently wrote an article on Women 2.0, where she searing criticised the athletic apparel manufacturer.
You are ostensibly an athletic apparel company, yes? And you presumably have a fleet of badass female surfers you could photograph and displayactually surfing? Or even just frolicking on the beach in their perfect bodies and pretending to have fun? You know, images of women as actual people who have experiences in their bodies, rather than the female body as simply an object to be viewed and consumed by others.
You could even pick out just the right action shots to make sure you don’t lose the sex appeal. You know, wet hair sexy and tousled, models looking extra focused and a bit pouty, perfect bums on display as they wait for a wave. But at least get one of these girls on an actual surfboard, would you please?