@iamcardib please share your thoughts! #fyp #science #psychology #greenscreen
We’re sure Cardi B would be delighted to hear that her famous line was even referenced in their paper.
“This study tested self-objectification as a mechanism responsible for the muted awareness of bodily sensation demonstrated by Geordie girls and canonized by a quote from the iconic rapper Cardi B — ‘a ho never gets cold,’” read the report.
This means that a person viewing themselves as an object instead of a human (self-objectification) was researched to see if this had any relation to feeling cold.
Felig, one of the study’s writers, summarised on TikTok what the key findings in the “Cardi B study” were and the methodology of the research.
“It seems what Cardi was saying that she was too focused on how she looked and what she was wearing to feel cold,” the TikToker said.
The social psychology graduate student added that the rapper’s quote “aligns perfectly” with the main theoretical perspective she uses to conduct her research - objectification theory.
“Objectification theory posits that when women take an outsider’s perspective of their body - so when women are highly focused on how they appear externally - it reduces the amount of cognitive resources they have available to appraise their internal states.”
So basically, when women are self-objectifying they’re less aware of things such as how hungry they are and how their heart beats, Felig noted.
Instead of interviewing study participants in a lab setting, the researchers carried out the interviews in “a busy part of town known for its nightlife” and “surveyed women who are waiting in line outside of clubs on very cold nights.”
Felig noted the research took place in Florida, where the average low temperature is in the 60s - but the nights they interviewed participants, the weather was particularly cold, and was recorded to be in the 40s and 50s.
Questions put to the participants included how much they think about their physical appearance compared to how they feel on a day-to-day basis.
They were also asked how intoxicated they felt, how many drinks they had and had a photo taken of their outfits, with their faces hidden to remain anonymous. This was so researchers could code for how much skin was exposed.
In conclusion, the researcher’s prediction –and Cardi B’s saying – was “fully supported” by their evidence.
Women with high self-objectification wouldn’t feel the cold, no matter how much skin was exposed.
“There is literally no relationship, the relationship was nonsignificant, between their amount of skin exposure and how cold they felt,” Felig concluded.
“So it can be inferred that they’re too preoccupied with thinking about their external appearance to think about their internal sensations.”
Well there you have it, Cardi B was truly ahead of her time.