Grooms are now wearing make-up on their wedding day

There’s a new wedding trend, and it has nothing to do with bridal dresses, cakes or table decorations.

Men are starting to talk about having make-up done for their big day.

Marketing executive Tom Ni spent $330 on beauty treatments and products for his wedding. That includes $200 for an anti-ageing face mask, and $130 for skin treatments and make up.

Makeup artist T. Cooper told NY Post that groom-focused beauty has been a growing part of her business over the last couple of years. He said:

It’s a nice thing for them to do to feel special, too

Last year, Cooper charged a groom and his party of five guys $1,500 for a day of facials, mani-pedis, tattoo coverage with concealer, foundation and powder on necks and faces.

Samantha Agostino, a make-up artist in New Jersey, says the trend is driven by social media. She told NY Post:

Even the brides and grooms take selfies of themselves — during the first look and before they walk down the aisle

HT NY Post

More: This male make-up vlogger perfectly shot down a homophobic tweet about his parents