In the face of increasingly elaborate and meta April Fools' Day hoaxes, Kiss FM has kicked it old school with an utterly half-hearted effort regarding Kanye West and Kim Kardashian.
"BIG NEWS" it promised on its website this morning. There was no fake news though, no second child announcement or launch of a Kanye West fashion line made entirely out of cous cous, just the words "APRIL FOOL!" and a Despicable Me gif.
The flimsy attempt doesn't really fare well under scrutiny either, can any Kimye news really be considered big?