A new Taiwanese horror film called Incantation has become a sudden viral hit on TikTok with people challenging each other to watch the terrifying movie.
The film from director Kevin Ko, was released on Netflix earlier this month and is largely told through the found-footage medium, such as films like The Blair Witch Project and (REC).
Incantation, which is already the highest-grossing Taiwanese horror film of all time having been released in cinemas in the Asian nation last year, follows a woman who has to protect her daughter after she becomes cursed for breaking a religious taboo.
The film, which has a rating of 63 per cent on Rotten Tomatoes, has reportedly racked up more than 10 million hours of views on Netlfix already and that only looks likely to increase as the TikTok trend around the film grows.
In the clip he says: "I don't give a f**k how hard or desensitised you think, you are there's no f**king way you guys are watching this entire f**king movie from start to finish without skipping a scene." He also writes in the post: "1hr 16min 22sec was the hardest part for me to watch."