Influencer admits he spends $2000 a month on Voss water because he ...
Every now and then a new wellness trend will come around where people obsess over supposed benefits of a product – fine, if it’s harmless...
But, doctors are concerned by a new trend that has seen influencers ingesting a substance called methylene blue, which is an anti-fungal dye used to clean fish tanks, claiming it has anti-ageing properties.
The substance can be administered for certain medical conditions such as methemoglobinemia, where blood is unable to transport oxygen to some parts of the body.
But, doctors have ridiculed claims that the substance is beneficial for anti-ageing and for boosting metabolism and cognitive ability.
It’s a fad that’s been promoted by fitness influencers such as Ben Greenfield, who has over 376,000 followers on Instagram.
A photo on his page shows him sticking his tongue out which has been turned blue by the methylene blue dye.
In the image caption, he listed off a range of alleged benefits to taking the dye, such as, “enhanced mitochondrial function” and “increased memory and cognitive function”.