User Nicole.dogs_5 insisted she was a fan before admitting she was still bewildered by the images. “I’m so sorry if anyone or yourself gets offended but I am so confused. You seriously look fake,” she wrote.
Chillcolin wrote: “She is a video game/ graphic designer. She does this on purpose. Rumour has it, she is doing something for sims 5.”
Miquela herself has yet to confirm, deny or address the speculation over her identity. The list of accounts she follows gives little away – she seems to be a fan of US hip hop and the American ‘It girl’ scene – she follows Willow Smith, Sarah Snyder, Lily-Rose Depp, Hailey Baldwin, Khloe Kardashian, Kylie Jenner, Rihanna and Ariana Grande.
On Instagram Ulman was a beautiful woman with a lavish lifestyle. A narrative arc was played out in almost 200 photographs that documented a fake nervous breakdown, a fake rehab stint, and a fake breast augmentation, before she revealed that she had duped some 90,000 followers in what was hailed as “one of the most original and outstanding artworks of the digital era”.
So whether this is a marketing campaign for the next Sims game; an art project by Jaden and Willow Smith or a graphic designer flexing their muscles, we’re taking this one with a healthy dose of skepticism.