The Conversation (0)
Sinead Butler
Jul 06, 2021
Pret have launched their popular Christmas sandwich five months early in the middle of July - and customers are buzzing about it.
After being inundated with requests to released the festive bite, the sandwich shop has finally decided to give the people what they want.
IT’S CHRIIIIIISSSTMAAAS (in July) 🎄⛱️🎅🕶️ No one should ever miss our iconic Christmas sandwich so we’re bringing i… https://t.co/yaMVWLj38u— Pret (@Pret) 1625548284
Unfortunately, due to the lockdowns during the winter months we weren’t able to get our fix of the beloved turkey sandwich.
The sandwich consists of turkey with a port and orange cranberry sauce, herby pork stuffing, baby spinach, mayo and crispy onions, encased in thick-cut bread.
Even the displays inside the shop are draped in fir trees and baubles.
Obviously Pret-lovers and Christmas fanatics alike shared their enthusiasm for the return of everybody’s favourite sandwich.
Customers were so excited that Pret began to trend on Twitter.
Not gonna lie @Pret bringing back their Christmas sandwich in the middle of July is the sort of chaotic energy I want from businesses— Jake Johnstone (@Jake Johnstone) 1625557557
what the fuckckdkfk pret. i thought i just lost my mind when i saw this https://t.co/ys3Xz2H4TM— laura (@laura) 1625556315
NOT A DRILL - @Pret is selling Christmas sandwiches! 🎄 ❄️ 🎅 👼 🙌🏾 https://t.co/bHPoHhiauA— Martin Bailey (@Martin Bailey) 1625573286
Incredible scenes @Pret… #nadoligllawen https://t.co/kUqDgwdPMO— Jason Mohammad (@Jason Mohammad) 1625553555
Pret serving Christmas sandwiches to Noddy Holder in July is weirdly, exactly what I needed today. I am an advertiser's dream.— Vitt (@Vitt) 1625582353
Though some were unsure about the prospect of Christmas during the height of summer.
@jasonmohammad @Pret Holy Mother of God, Joseph and the wee donkey. Christmas sandwiches in July??? This is an abo… https://t.co/FVeKpx5IgX— MichelleS070 (@MichelleS070) 1625586413
WHY IS PRET SELLING CHRISTMAS SANDWICHES IN JULY BYE— hannah 📚 ia (@hannah 📚 ia) 1625583941
My reaction to seeing the Christmas Sandwich Boards outside #Pret this morning...🤣 https://t.co/wyFgjQ6nJO— Eoghan J Mulholland 🏳️🌈 (@Eoghan J Mulholland 🏳️🌈) 1625581796
How did this not get laughed out of the promotional meeting when it was suggested 🤷♂️ https://t.co/NbMBM7f5dM— Stewart Neilson ⚒ 🇬🇧 (@Stewart Neilson ⚒ 🇬🇧) 1625571077
Meanwhile some joked that it was an attempt to tempt people back working in the office.
I know it’s back to the office but please 😂😂 https://t.co/c4TB9QFyVd— harriet hanim (@harriet hanim) 1625576134
Still not going to spend large amounts of time commuting to an office anytime soon, https://t.co/Pw5T7V4OpD— James R Grinter (@James R Grinter) 1625578362
@stuartwilks @Pret Nothing recreates the spirit of Christmas better than having a turkey sandwich at your desk in a… https://t.co/4bA6fZE95x— Francis Ho (@Francis Ho) 1625588637
To keep with the festive theme, who better to front the campaign than Noddy Holder.
The singer of hit Christmas song “Merry Xmas Everyone” will also star in a new promotion for the seasonal sarnie’s summer comeback.
He’s even making an appearance at a Pret store in London’s Wardour Street to give away 100 free Christmas sandwiches from 11am on Tuesday.
Clare Clough, UK managing director of Pret A Manger said: “While we can’t change the weather or the football scores this summer, we can help people celebrate and recreate some festive joy by reuniting them with their favourite Christmas sandwich.”
If you want a taste of Christmas, you better hurry as the festive sandwich is only available until the first week of August,
With every sandwich bought, 50p goes towards The Pret Foundation that helps with homelessness and poverty.