The lingerie store announced on Wednesday their online store was shut down and they would be closing all stores from March 10th onward via social media. As the announcement hit Russia, citizens flocked to their nearest store.
Among the list of western clothing companies pulling out from Russia are H&M, Canada Goose, Adidas, and more. Other tech, entertainment, and food service companies have stopped sales in the country too.
Videos of the long lines at Victoria's Secret in Moscow and St. Petersburg went viral on social media on Thursday.
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Twitter user @v_Oleksandra criticized Russian citizens' efforts to obtain all the merchandise they could before stores closed for the foreseeable future. "I've read in the news that @VictoriasSecret will stop work in Russia, and that's why it's a big queue in their shop. It's kinda strange. The rockets are flying a short way off my house. I am sick of loud explosions. But Russian citizens have a problem buying underpants."
Huge queues lined up outside @VictoriasSecret's lingerie stores in Moscow after the brand announced it was suspending operations in Russia.\n\nThe work of online stores stopped from 15:30 Moscow time, retail outlets will close at 22:00.pic.twitter.com/0unRDiNaku
Either way, citizens are suffering at the hands of Putin's decision to invade Ukraine.
Other stores like Uniqlo were hit with long lines of people panic-buying clothing as news hit that stores would be closing abruptly.
More western companies are expected to pull sales and production from Russia in the coming weeks.
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