Ukip has a new logo and everyone is making the same joke

Ukip today unveiled the design for its new logo, and it's not gone down brilliantly.

The purple and yellow pound is gone and it's been replaced by a lion that looks remarkably like the logo for the Premier League.

Seriously, look how similar it looks.

As is tradition, Ukip have been the centre of ridicule for a good hour or so on Twitter.

It's been rather amusing

As you can see, a bit of a theme quickly emerged.

And some people had some helpful suggestions of an alternative:

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