Ukip today unveiled the design for its new logo, and it's not gone down brilliantly.

The purple and yellow pound is gone and it's been replaced by a lion that looks remarkably like the logo for the Premier League.

Seriously, look how similar it looks.

As is tradition, Ukip have been the centre of ridicule for a good hour or so on Twitter.

It's been rather amusing

As you can see, a bit of a theme quickly emerged.

And some people had some helpful suggestions of an alternative:

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