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Gordon Ramsay's brand is shouting. With a little swearing thrown in as well.
The three Michelin star restaurant chef should probably be known for his spectacular cuisine, but culturally his Kitchen Nightmares and Hell's Kitchen stints have fixed in the mind for the simple reason he shouts at people.
He really lets them know they're bad at cooking.
In the digital age, he's taken this brand to Twitter as people send him pictures of meals, and he replies.
@GordonRamsay what do you think of my school’s breakfast pizza? https://t.co/vBP6xDfpzO— Mike Johnston (@Mike Johnston) 1510443749
Calling in sick ! https://t.co/EG6Pf8NyZe— Gordon Ramsay (@Gordon Ramsay) 1510527050
@GordonRamsay The guys in my outdoor adventure class cooked steak and gave me a bite. Does this look cooked? https://t.co/GGtEoSFPgp— ~Deborah~ (@~Deborah~) 1510526811
Tell him to put the cow back in the field...... https://t.co/Zu9ooZAzUm— Gordon Ramsay (@Gordon Ramsay) 1510527340
@GordonRamsay what do you think about my Pumpkin Spice Cookies? They tasted even better than they looked https://t.co/a3y4hccqdJ— Philip Hron (@Philip Hron) 1510447448
Spiced turds ! https://t.co/bG7lBwXF3a— Gordon Ramsay (@Gordon Ramsay) 1510526827
You’ve got a sink hole in the middle https://t.co/T0VXcvY0Xx— Gordon Ramsay (@Gordon Ramsay) 1510217481
Idiot sandwich https://t.co/KgjOKj0d5v— Gordon Ramsay (@Gordon Ramsay) 1510216922
In the year 2072 ! Season 439 hopefully you can cook by then ! https://t.co/Xes9wUPN80— Gordon Ramsay (@Gordon Ramsay) 1510216698
Looks like an Oil spill https://t.co/09O403l0Xj— Gordon Ramsay (@Gordon Ramsay) 1510216304
My good friend @CharTrinityLane told me to show you this masterpiece! What do you think? @GordonRamsay https://t.co/nwrjwFaDwR— Josh Lawlor (@Josh Lawlor) 1510054140
I can hear your fire alarm from here.... https://t.co/dUBuj0yFrs— Gordon Ramsay (@Gordon Ramsay) 1510054830
@GordonRamsay what you reckon, textbook Ramsay? https://t.co/eWXLFtAX6n— Lewis Mac❤️🔥 (@Lewis Mac❤️🔥) 1509885746
Looks good Lewis https://t.co/HKoLizqy9J— Gordon Ramsay (@Gordon Ramsay) 1509886754
Before you send him your disasters - you've been warned.