When Dana White, boss of the Ultimate Fighting Championship (UFC), said YouTuber Jake Paul was “f**king annoying” and has a “f**king short shelf life”, it’s no surprise that the former Disney Channel star didn’t take that all too well.

Speaking on the Full Send podcast, White commented that Paul has never fought anybody his size, or somebody “who’s actually a boxer”.

“I don’t hate the kid. Is he f**king annoying? Yeah, he’s annoying ... and his shelf life is very f**king short.

“In the gym, he’s trained with plenty of boxers, so there’s a reason he’s not fighting boxers. He wants to keep fighting these retired UFC f**king wrestling guys,” White said.

As an undefeated boxer, Paul has secured three victories – winning against fellow YouTuber Ali ‘AnEsonGib’ Al-Fakhri, former basketball player Nate Robinson and retired mixed martial artist Ben Askren.

In a Twitter video responding to White’s remarks, the internet personality can be seen reading from a Google search for Jake Paul, in which an article quoting the UFC boss’ comments is visible.

“Jake Paul – 187 million results on Google. Alright, let’s see his big star, Conor McGregor… 62 million,” Paul said.

In the post’s caption, he went on to add: “So @DanaWhite. Does dis mean ur big star Conor @TheNotoriousMMA [is] losing appeal?!”

It comes after Paul offered McGregor $50 million to fight him, in a video uploaded to YouTube in December.

“You’re scared to fight me, Conor. You’re ducking me because you don’t want to lose to a f**king YouTuber.

“And Dana White, you’re a f**king p***y too, you ugly, f**king bald b***h!

“You said there’s zero per cent chance of this fight happening, but there’s zero per cent chance of you getting some f**king p**y,” he said.

Commenters have since cast doubt on Paul’s response, and the unusual metric he used to define who was more popular:

Paul is due to take on Tyron Woodley for his next match, which takes place in Cleveland on 29 August.

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