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Kanye West has officially dropped his hotly anticipated collaboration with GAP and the presentation is leaving a lot to be desired.
The rapper has had a history of confrontations with fellow celebrities, but now, his new issue appears to be with clothing hangers.
West has opted for an unconventional in-store shopping experience with some describing it as a "rich folk thrift shop".
In a viral tweet, one shopper claimed: "This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it.
"They won’t help you find ur size too, you just have to just dig through everything."
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\u201cThis is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won\u2019t help you find ur size too, you just have to just dig through everything\u201d — little miss (@little miss)
Inevitably, the unique display got people talking on Twitter, which certainly divided the platform.
One said: "Frankly, at this point, if you're willing to go along with this it's exactly what you deserve."
Another reiterated: "When are y’all gonna stop supporting such tomfoolery?"
Meanwhile, one fan tweeted: "Kanye really has GAP going viral rn and probably idiots going just to see if this is true LOL. @kanyewest is one of the smartest humans on the planet right now."
Another supporter praised the rapper for his "creative" approach, saying: "Kanye West is a Genius. I love this idea; he is a phenomenal artist. This is so poetic wow".
Others have hit back and said GAP staff do help shoppers find sizes.
\u201cmaking rich children dig through clothes bag is some performance art\u201d — axeverse tweets (@axeverse tweets)
\u201cNot only does he want you to look homeless, he turns it up a notch by having you embody the character w/ digging through trash bags\u2026\u201d — Linzo (@Linzo)
\u201cahhh gentrified thrifting. i love it\u201d — Giovanna \ud83d\udd77 (@Giovanna \ud83d\udd77)
\u201cFlea market vibes I see the vision\u201d — ali (@ali)
\u201cThis gotta be a joke lmfao\u201d — Muggy (@Muggy)
\u201cthe billionaires are co opting the aesthetics of the working class!!\u201d — \u2591 the flesh 95\uff08\u4e9c\u30ac\u9038) (@\u2591 the flesh 95\uff08\u4e9c\u30ac\u9038))
\u201cSWEAR TO GOD THIS WHOLE THING IS A SOCIAL EXPERIMENT\u201d — YELLOW CLAW (@YELLOW CLAW)
The Yeezy GAP line features relaxing wardrobe staples, such as hoodies, t-shirts, jackets and accessories.
The Yeezy GAP hoodies are currently on sale in the UK for £260, with the cheapest item being a keychain and foldable cap at £50 and a tank top for £70.
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