If you thought there was only going to be one likely winner in the Twitter war between Piers Morgan and JK Rowling, you'd be right.
But who knew Piers would turn out to be his own worst enemy?
Earlier today, the Harry Potter author posted an image of a mystery "Valentine's message" she said she'd been sent, praising her for encouraging children to read and not playing “any part of the celebrity game”.
Just been sent this! Could the writer let me know who he is? I'd love to thank him! #Valentines https://t.co/OQtbxPD6AL
Step forward none other than... Piers Morgan, writing in 2010 in a Mail Online column about the ‘100 British celebrities who really matter’ in which he didn't hold back in his praise of the Harry Potter author.
Piers Morgan's 2010 article on JK Rowling's appeal
Piers Morgan didn't hold back in his praise of the Harry Potter author
Seemingly then trying to cover his tracks, Morgan tweeted: “I knew what it was. Just surprised I put her as high as 97th."
Relax, quarter-wit, I knew what it was. Just surprised I put her as high as 97th. https://t.co/HCzx4Ius4E
He later tweeted the results of a YouGov poll that showed 55 per cent of the British public backed Rowling following their social media spat and said: “Who wants to win the popular vote these days, anyway?”