With great power comes great responsibility - and when your baby is born, the power and responsibility lies in the fact that you get to choose what a human being will be called for the rest of their life.
Meet Carri Kessler and her newborn daughter:
When their baby was born, Carri and her husband Will, who live in Maryland, only had one name in mind.
I have a friend in the UK named Ottilie and it's beautiful, and ever since I heard that name I've wanted to use it.
After some last-minute cold feet and exploring some other options, the couple decided to "just go for it".
But things went downhill from there.
"Then the nurse came in and asked what her name was, and we said, 'Ottilie,'" Kessler explained. "And she was like, 'What?'"
After a few months of fretting, in which lots of people struggled to pronounce it, the straw that broke the camel's back came when Carri's grandmother even admitted that she kept forgetting what it was.
Carri told Today:
I was like, f---. We're f---ed. We're totally f---ed.
Carri says she worried that poor Ottilie would have this problem for the rest of her life.
Anytime anyone said her name, I kind of cringed. Introducing her made me sweat. And I thought, we're going to keep having to introduce her! This is going to be a problem forever.
Which meant there was only one thing for it: they had to change it.
Fortunately, that turned out to be a pretty easy process and after a mass email most of their friends and family got on board with the new name straight away.
After a quick chat with a friendly barista from Starbucks (someone who should definitely know all about hard to write/pronounce/remember names) they decided on 'Margot'.
You can watch a short video about the Kesslers' story below: