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A picture paints a thousand words, so when advertisers are limited to 140 characters they often rely on pictures to help boost sales.
When internet shopping giants Amazon tweeted a fairly standard line of "New Deals, Every Day" they accompanied it with a picture of what they claim is an 'ironing board'.
They were very insistent that it was an ironing board cover.
Responses ranged from bewilderment to shock to scepticism.
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