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A picture paints a thousand words, so when advertisers are limited to 140 characters they often rely on pictures to help boost sales.
When internet shopping giants Amazon tweeted a fairly standard line of "New Deals, Every Day" they accompanied it with a picture of what they claim is an 'ironing board'.
New Deals, Every Day! Check out today's deals. https://t.co/WH8fKWiR3l https://t.co/uaUf9PAMpl— Amazon (@Amazon) 1491641713
They were very insistent that it was an ironing board cover.
@plume__ This product is an ironing board. For product details and pricing, please click/tap on the link in our post, above. ^JR— Amazon Help (@Amazon Help) 1491695908
@Yaso385 It looks like it's a Premium Scorch Resistant Padded Ironing Board Cover. It's one of today's deals. ^VS— Amazon Help (@Amazon Help) 1491694861
Responses ranged from bewilderment to shock to scepticism.
well that picture certainly got me to click. (spoiler: it's an ironing board cover, not some sort of *ahem* OTHER c… https://t.co/ODz9KC379y— Peter Senftleben (@Peter Senftleben) 1491702603
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