Boris Johnson has been repeating the same mantra nearly every day for the past few weeks.
Given his insistence that positive thinking will conquer all, even food shortages and a hard border in Ireland, you’d be forgiven for assuming that it’s some sort of self-help actualisation technique. Maybe it is?
13 of the prime minister’s 33 tweets since 7 August have repeated a variation of his Brexit pledge – that the UK will leave the EU on Halloween.
While some are interspersed with digs about Jeremy Corbyn, many are simply repetitions of the basic theme.
We’re going to leave the EU on October 31st and make this country the best in the world to live in 🇬🇧 https://t.co/OzLAMo3zDM