Boris Johnson has been repeating the same mantra nearly every day for the past few weeks.
Given his insistence that positive thinking will conquer all, even food shortages and a hard border in Ireland, you’d be forgiven for assuming that it’s some sort of self-help actualisation technique. Maybe it is?
13 of the prime minister’s 33 tweets since 7 August have repeated a variation of his Brexit pledge – that the UK will leave the EU on Halloween.
While some are interspersed with digs about Jeremy Corbyn, many are simply repetitions of the basic theme.
You get the idea...Unsurprisingly, the blunt onslaught of vapid "propaganda" has started to grind on people with concerns about the looming departure date.
At this point, Downing Street could probably just replace him with this gif.