It’s pretty much a Christmas tradition to pig out on our favourite assortment of chocolates such as Celebrations - but we all know there’s one particular brand that’s left at the bottom of the box.

(If you know, you know it’s definitely the chocolate-coconut combination Bounty).

And now research commissioned by the chocolate-makers themselves has officially proven that Bounty bars are our least favourite in a box of Celebrations, with over half (52%) admitting to picking it last and 32% admit to throwing away unwanted chocolates.

It seems the youth of today are not particularly taken with the Bounty, as dislike towards the chocolate was most prevalent in Brits aged 18-24, with 44% of them choosing it last – the Maltesers Teasers being top pick with 63% selecting it first.

Out of the 2,000 British adults polled, just under a third (32%) of them throw away unwanted chocolates.

So now that makers Mars have fessed up to Bounty bars being the least loved, they’ve decided to do something about the Bounty bashing once and for all.

In response to the research, they’ve created an ad campaign to tug at the heart-strings of Bounty bashers which tells the Christmas love story between two lonely and unwanted foods - the Bounty bar and (unsurprisingly) Brussels Sprouts.

(With 43% of people in the research said they dislike the festive staple).

During the advert, there are nods to iconic Christmas TV and films moments such as John Lewis, Love Actually and Bridget Jones’s Diary.

But if you’re not convinced, there is always another option...

Instead of letting the chocolates go to waste, Mars is also launching a “Bounty return scheme” across the UK from January 2022 where you can take back unwanted Bounty bars from Celebrations tubs and swap them for Maltesers Teasers instead.

The scheme is rolling out across three locations, including Glasgow, London and Manchester from January 17th.

Cemre Cudal, Mars Wrigley’s Head of Christmas said: “Our film highlights a love affair between two outsiders – Bounty and Sprout. The unlikeliest of couples but, nonetheless, a love for the ages.

“I defy anyone not to fall in love with Bounty after they watch this heart-breaking film. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January. Because no Bounty should be left alone at the bottom of a Celebrations tub!”

Due to the divisive nature of people’s favourite Celebrations chocolate, many shared their thoughts about the scheme on Twitter.

Plenty of people were not here for the Bounty slander and shared their love for the chocolate-coated coconut treat (and some even felt sorry for the Bounty in the advert).

While others were not convinced with the advert and doubled down on their Bounty bashing.

The company have also said no Bounty’s will be sent to landfill as a result of the return scheme and all returned Bounty’s will be sent to Mars’ HQ in Slough.

For more information visit: @UKCelebrations #LonelyBounty

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