Brunei's decision to introduce harsh new legislation that includes punishing gay sex with death by stoning has provoked outrage across the world.
Sultan Hassanal Bolkiah's call for "stronger" Islamic teachings has seen a sharia criminal code introduced to the former British protectorate's existing common law system this week.
This means offences including rape, adultery, robbery and insulting the Prophet Muhammad are now punishable by death.
Thefts will be punished by amputation of the perpetrator's hand and women seeking an abortion will risk a public flogging as a result of a measure branded "draconian" and "inhuman" by the UN.
A noble gesture but, realistically, how often do you book a luxury suite at The Dorchester anyway?
Twitter user Bradley Tubb has a more practical solution: boycotting all countries in which gay sex is illegal.
That list in full: Antigua and Barbuda, Barbados, Brunei, Dominica, Dubai, Egypt, Grenada, Guyana, Indonesia, Jamaica, Malaysia, the Maldives, Mauritius, Pakistan, Singapore, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines and Sri Lanka.
Spend your holiday money wisely folks and be sure not to inadvertently support regimes actively engaged in perpetrating vicious human rights abuses.