When Cadbury’s launched a UK version of its Caramilk bar, people were excited.
The new chocolate, which was previously only available in Australia, promised so much – caramelised white chocolate specifically. And while traditional Caramac bars are made up of caramel-flavoured condensed milk, Caramilk bars are real chocolate so there was all to play for.
But unfortunately, it seems as if the launch, which officially happened in June, has fallen flat. Cadbury’s today started a Twitter hashtag #JustAskAnAussie, trying to promote the chocolate by claiming Australians love it.
Loved by Aussies. Now in the UK. New Cadbury Caramilk. #JustAskAnAussie