A debate has been brewing in the US as to whether the name of the Washington based football team's name and logo is racist.
The Washington Redskins have been active since 1932 but the connotations of their name have been disputed in recent years by Native Americans who find the name offensive.
Despite the protests, the owner of the team, Dan Snyder, is refusing to change the name of the team to something less offensive.
Star quarterback Joe Theismann recently told TMZ Sports that he believed that Native Americans were "OK" with the name:
They seem to be OK with the name, 'The Redskins.'
We try and honour [Native Americans] every day and do the best we can to represent the nations that are out there.
This lack of understanding and empathy among representatives of the team has inspired one man to test the level of hypocrisy surrounding racist team logos.
Frederick Joseph, who is an African-American marketing consultant and culture critic, took to the streets of New York City wearing t-shirt that looked like the Redskins logo.
Yet, rather than reading 'Redskins' it read 'Caucasians' and featured an image of a white man rather than a Native American.
The experiment was to discover how people would react to the t-shirt in an attempt to gauge hypocrisy. He shared his findings on Twitter and the results were remarkable, to say the least.
I hope to see people in cities like D.C. or Cleveland conduct these experiments as well.
He also shared a link so people can buy the t-shirt for themselves but warned that it might not be safe for everyone to wear them in public.
He also encouraged people to support his creative marketing agency We Have Stories, which showcases content from minority groups that have either been overlooked or receive a lack of support.