Until now, the UK's right wing haven't appeared to be particularly tech-savvy.
Remember Activate - the attempt at a Tory version of Momentum whose Twitter account simply baffled the internet as to whether it was self-parody before appearing to go to war with itself.
So, presumably, the team behind Change UK/The Independent Group thought they would be safe to leave their old Twitter handle unmanned during another rebranding effort.
This appears to have been a miscalculation.
While the group now have a shiny new username (@ForChange_Now), which is arguably less catchy than the old one, the Twitter page for @TheIndGroup now looks akin an ERG Whatsapp thread during full moon.
@ForChange_Now @alexwickham Hijacked? You abandoned it!! Just like your former parties. 😂
— Michael Stephens Esq. (@Michael Stephens Esq.)
@TheIndGroup is now sharing articles about pan-European armies and MPs’ expenses, while the page’s bio reads:
The only thing we'll change is our name, constantly. Parody of a parody of a political party. Brexit means Brexit.
The hijacked account currently appears at the top of a Google search for the term, "The Independent Group Twitter".
And the squatted account is front and centre on their Google results. Magnifique. https://t.co/oYYQYzAMMd
— The Poisonous Euros Atmosphere Fan (@The Poisonous Euros Atmosphere Fan)
More branding confusion was the last thing the new political party needed.