Yes, we know it's November, not December.
Nevertheless, as per the rules of capitalism: money must be made.
And so the Christmas advertisments have begun. John Lewis recently released its long-waited heart-warming piece. Now, it's Coca-Cola's turn.
You know the one we're talking about: the red truck. Father Christmas. That glass bottle of coke. And the comforting wink at the end.
People have spotted something different about this year's ad:
Donald Trump didn't break the world; Brexit didn't break the world. Santa did.
People are losing their minds
The wink hasn't been present for a few years, but that hadn't stopped people from revolting...
What you're hearing, ladies and gentlemen, is the collective screams of people who have lost too much. Too much.