Picture:
Picture:
Waitrose/YouTube

It's early-to-mid-November you excitable manchildren. Get a bloody grip.

If your Christmas excitement starts before you could open an advent calendar window, you need to have a serious think about what you're doing with the other 11 months of the year.

But anyway, 'tis the season for companies to start harking back to some timeless, faux-sentimentalist semi-detached Oxfordshire vision of 25 December.

It's always a high production value advert in which some off-the-focus-group-charts-adorable kid makes a generous gesture to his family, before the corporate watermark shows up, to make you feel fuzzy enough in-store to shill out for a stocking filler that won't see the light of January.

They usually work pretty well.

Here's our ranking of this year's efforts with a bit of help from Twitter:

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