Many of us have experienced the feeling of opening up a packet of crisps to discover that the bag contains far fewer crisps than we’d like.
It’s a feeling of disappointment that quickly turns to resentment. But Ross Hudgens, founder of content marketing company Siege Media, has set out to find a solution to this problem. Using a water displacement method to ensure accurate results, Hudgens has discovered which crisp brands pack their packets with the most air. The results are nothing short of scandalous.
Armed with this knowledge, you can now tell which brands offer the best value for money and avoid that feeling of crushing disappointment for good.
The rundown is as follows.
Cheetos – 59 per cent air
Doritos – 48 per cent air
Kettle Chips – 47 per cent air
PopChips – 45 per cent air
Walkers – 41 per cent air
Walkers Baked – 38 per cent air
Pringles – 28 per cent
So there you have it folks, now you know which brands have a definite chip on their shoulder.