Zuckerberg also claims that 99 per cent of news shared on its platform is verifiable.
However, considering the staggering amount of content shared on a daily basis, that 1 per cent equals a lot of fake news.
Facebook staff have reportedly formed a "secret task force" to examine the company's role in perpetuating false information, but have also claimed that their complex, secretive algorithms are responsible, and therefore that this is issue is technically difficult to resolve.
Enter the prodigies, to shame their technological forefathers.
In a move that seems somewhat reminiscent of early-years Zuckerberg himself, four college students cracked Facebook's algorithm conundrum - in just 36 hours.
During a Princeton University hackathon (partly sponsored by Facebook) the students developed a project entitled 'FiB: Stop living a lie.'
Essentially, it's a Chrome browser extension that goes through your feed as you browse and verifies in real time. If a post is found to be false, the plug-in attempts to locate the truth.
The plug-in actually managed to function as a legitimate news authenticity check, while also differentiating between opinion and fact.
Meet the team:
Nabanita De, second-year Master's student in computer science, University of Massachusetts,
Anant Goel, freshman, Purdue
Mark Craft, sophomore, University of Illinois at Urbana-Champaign
Qinglin Chen, sophomore, University of Illinois at Urbana-Champaign
In the current media landscape, control over distribution has become almost as important as the actual creation of content, and that has given Facebook a huge amount of power.
The impact that Facebook newsfeed has in the formation of opinions in the real world is so huge that it potentially affected the 2016 election decisions, however these newsfeed were not completely accurate.
Our solution? FiB because With 1.5 Billion Users, Every Single Tweak in an Algorithm Can Make a Change, and we dont stop at just one.