Google's Super Bowl advert left everyone in tears | indy100 | indy100

Advertising slots during the Super Bowl are seen as the Holy Grail for those with something to promote and no expense is spared when it comes to producing commercials of genuine quality.

That was certainly the case with Google’s beautiful advert on Sunday night, a poignant and moving tribute to grieving husband reminiscent of the Up, the Pixar masterpiece.

The company opted not to fill the advertising spot with celebrities and instead solely employed a Google employee’s 85-year-old grandfather. The result shows that big names are not necessarily the answer to producing an effective advert.

The people of Twitter were blown away by the content and not shy in mentioning just how moved they were after viewing the spot for the first time.

As someone who lost a loved one to Alzheimer’s, the @Google “Loretta” ad got me. #ADPRSB https://t.co/8HpFFrClth
— Beth Dornan (@Beth Dornan) 1580691361

A love story about the moments that matter most, told with a little help from Google. #SuperBowlLIV https://t.co/JXbcKpGSH5
— Google (@Google) 1580691293

Google ad is crushingly beautiful
— Rick Wilson (@Rick Wilson) 1580691268

Google’s ad was inspired by a real grandfather. I just lost my favorite person, my grandma a month ago and everyda… https://t.co/zVdssLPYtJ
— Mitch Leonard (@Mitch Leonard) 1580691859

The google ad about #Loretta is based on a google employee’s grandfather and uses the grandfather’s voice. It’s my… https://t.co/TgkEsY2KVL
— Reggie Aqui He/Him (@Reggie Aqui He/Him) 1580691507

The google ad about #Loretta is based on a google employee’s grandfather and uses the grandfather’s voice. It’s my… https://t.co/TgkEsY2KVL
— Reggie Aqui He/Him (@Reggie Aqui He/Him) 1580691507

— (@)

Me: *watches the Google ad during the #SuperBowl* https://t.co/THgkQePIoa
— ChaoticDisorder ❤ (@ChaoticDisorder ❤) 1580691351

yeah that google ad had no business making me cry while i’m trying to watch the game
— OpTic Hitch (@OpTic Hitch) 1580691197

Watch it and weep.

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