Guess what happens to profits when you stop airbrushing models?

An American fashion label has seen an increase in profits just months after announcing that it would stop airbrushing photographs of models for its lingerie line.

As Quartz reports, although American Eagle saw an overall loss in sales revenue in the second quarter of this year, its Aerie line alone saw a 9 per cent rise compared to a 2 per cent decrease in the same period last year.

In January this year, the line's "style and fit expert" Jenny Altman told ABC News that the company wanted to "show everything" including birth marks and tattoos.

They are still models, they're still gorgeous, they just look a little more like the rest of us.

We're hoping to break the mould... we hope by embracing this that real girls everywhere will start to embrace their own beauty.

  • Jenny Altman, Aerie
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