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H&M has been forced to apologise following backlash over a controversial advert showing a black child wearing a jumper with the slogan "Coolest monkey in the jungle".
The image was met with intense outrage across social media, with people calling for the brand to be boycotted.
The Weeknd announced he was cutting ties with the brand, while Plies shared a video saying that H&M was short for 'Horrible Merchandise'.
Now, black artists are celebrating the model and reclaiming the story with beautiful reimaginings of the advert.
The movement was sparked by incredible New York-based artist Chris Classic, who shared this artwork on Instagram.
See on Instagram
Underneath the image, Classic wrote:
I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M.
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