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The iPhone 11 is not quite as cheap as Apple wants you to think it is.
On Tuesday, the technology giant announced its latest smartphone, the iPhone 11, had a starting price of £729 – a major drop from the £1,000 price for the iPhone X and XS.
However, before you get too excited about saving £300, there's a catch.
Like most new iPhone models, the 11 comes with improved graphics performance, faster processing and a better camera than its previous model.
Although the iPhone 11 might sound like the XS’s replacement, it isn’t correct to equate the two products.
The 11 is actually the replacement for last year’s XR, a “budget” iPhone which used to cost £749 in the UK.
The new flagship phone is the iPhone 11 Pro, which comes with the much-discussed triple camera and £1,049 price tag.
Introducing the new triple-camera system on iPhone 11 Pro. Pre-order on 9.13. Expand for more. https://t.co/cPH86lZvcC — Apple (@Apple)
So you are getting a price cut with the new iPhone 11 - it's just that the cut is closer to £20 rather than £300.
Most tellingly, the iPhone XR does not have an explicit budget replacement.
That’s because the 11 is actually the new cheaper iPhone - albeit with a name that implies it’s the flagship product.
If nothing else, that should be a consolation to anyone who feels ripped off by paying £1,000 for the iPhone X last year.
iPhone X ran me $1,000 and the 11 only costs $700 #AppleEvent https://t.co/v5DOmJ8fF4 — Mike (@Mike)
HT: Business Insider
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