Jacob Rees-Mogg has chosen to remember Britain’s war heroes in a very unfortunate way.
The Conservative MP was out on the campaign trail in East Somerset yesterday and as is customary for British politicians at this time of year, he was wearing a poppy for Remembrance Day.
However, instead of wearing his poppy on the usual left lapel, Rees-Mogg had it hanging around his crotch.
The odd placement didn’t look like the most respectful way to wear a poppy and led to an obvious joke…
And it didn't take long for the UK’s chief enforcer of poppy-based etiquette, Poppy Watch, to give their take on Rees-Mogg's creative styling.
After being accused of disrespecting the victims of the Grenfell Tower fire by suggesting they lacked “common sense” earlier this week, you would have thought he would have played it safe with his poppy placement.
But Rees-Mogg is clearly an intellectual powerhouse in Boris Johnson's government so he'll wear his poppy wherever he wants - even if it does look like he's left his fly undone…
Senior Tory sources have reportedly told journalists that Rees-Mogg has been sidelined from the national Conservative election campaign so he’s not targeted by rivals after his insensitive comments.
Although, if he has been told to keep a low profile, it’s hard to see why he thought this picture was a good idea.