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Beauty has always been political.
And now Joe Biden supporters can wear their political affiliation in their make-up bags after the emergence of a mysterious new brand: Biden Beauty.
Today @BidenBeauty launches. While the Biden campaign is aware and has blessed the initiative, they did not create… https://t.co/SKFjwVmz6y — Kirbie Johnson (@Kirbie Johnson)
Launched online on Wednesday via a Glossier-esque website, the brand is apparently the work of an anonymous “collective of beauty insiders supporting the Biden/Harris campaign”.
According to reports, the fundraising initiative is not the work of the official Biden campaign (surprise, surprise), but they have given it their “blessing”.
So, I chatted w/ a Biden aide who told me Biden Beauty is >not< officially connected to the campaign.
Now the ques… https://t.co/nTV4RbzKo5 — Brittany Shepherd (@Brittany Shepherd)
All profits from the site will be donated to the Biden Victory fund, the organisers say.
At the moment, there’s not much available in the way of stock.
Biden Beauty’s hero product is their blue blending sponge, which retails at $20.20 (geddit?) and apparently “works best on 3 November 2020”.
Why a blue beauty blender? Apparently ‘blue corrects orange’.
Customers can also buy a $15 tote bag, a $46 sweatshirt or a $12 pack of pins.
For those who do cop the beauty blender, the Biden Beauty team encourages it be used to “Create a Get Out the Vote Lewk. Share it on socials. Get out your own vote. Vote Blue and cancel out Orange”.
There’s been a confused reaction to the launch.
Some went for jokes.
beating my face to a bloody pulp with my joe biden beauty blender™ — helen (@helen)
Others were lightly horrified.
While general confusion seemed to reign.
At least Biden Beauty seems to be having fun.
Oof honey... you need a better blender 😬😬😬
@realDonaldTrump https://t.co/SYZal4FVmh — Very Good Left (@Very Good Left)
Maybe they could send Trump some products, free of charge?