Who is Joe Wicks, you ask? He’s a fitness coach very active on social media.

And he can’t pronounce ‘Wensleydale,’, as evidenced by his recent post in which he showcased the many cheeses he was eating for dinner, one of which was named after the Yorkshire dale.

This is my dinner. I have a whole burrata which went off yesterday and I refuse to throw away. I’ve got the Brie, and the Wensleydale.

He pronounces it, ‘Wensleydalay.’

There is no accent on the ‘a,’ Joe!

People can’t get enough of it.

Joe caught wind of the mispronunciation and ran with out

It's Leviosa, not LevioSARH!

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