Kendall Jenner's controversial Pepsi advert resurfaces in reaction to US protests

Greg Evans
Sunday 31 May 2020 10:00
news

The killing of George Floyd in Minneapolis, Minnesota has lead to widespread rioting and violence across the US with protesters clashing with police.

The ugly scenes are not unjust and further prove that in the wake of Floyd's show that inequality in the United States and around the world is still a major issue.

This is far from the first time and is unfortunately unlikely to be the last that we have witnessed scenes of this nature but there is still no conclusive answer on how to solve the problem.

Back in 2017, Pepsi believed they had the answer to police brutality and that was an advert featuring supermodel and reality TV star Kendall Jenner giving a drink to a police officer during a protest.

At the time the advert was heavily maligned and accused of trivialising protests and social justice causes that Pepsi pulled the advert and it was to be never spoken of again.

However, the events of the past few days have reminded people just how badly judged this advert was and how much work is still needed to be done beyond sharing a fizzy drink with someone.

Shortly after the advert was pulled by Pepsi, Jenner admitted on an episode of Keeping Up With the Kardashians that she 'felt bad' and "never purposely hurt someone."

I just feel really, really bad. I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way and I genuinely feel like [rubbish]. I have no idea how I'm gonna bounce back from it.

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