In his introductory address, chairman Andrew Neil said GB News “won’t dwell much on the latest gossip of the Westminster bubble”, adding that it will “puncture the pomposity of our elites in politics, business, media and academia and expose the growing promotion of cancel culture for the threat to free speech and democracy that it is”.
He may be disappointed then that GB News has appears to have been cancelled by one Swedish cider company – Kopparberg.
Posting on Twitter in response to a list of companies that advertise on the channel, the brand said they were not even aware they were advertising on GB News and had “suspended” further ads pending a review of its content:
Kopparbergs’ apparent retreat from the channel is not the only advertising issue GB News has encountered.
Campaign group Stop Funding Hate has been campaigning for advertisers to similarly shun the channel by calling them out on Twitter. They have targeted brands including Starbucks, Weetabix, Vodafone and Facebook.
And in response to another Twitter post from someone supportive of the Stop Funding Hate campaign, Kopparberg issued the same response, confirming they are pulling adverts:
@lloydhardy Thanks for bringing this to our attention. We want to make it clear to everyone that our ad ran on this… https://t.co/uCsZlAu6gQ