Virgil Abloh, the artistic director at Louis Vuitton menswear, has come under fire after a screenshot was posted on his Instagram stories of his contribution to the police brutality protests happening across America.
According to the widely circulated image, Abloh donated $50 to a fund which helps cover the bail costs for people arrested during the protests.
It appears to be part of a trend to "match" donations by others, who then tag people on social media as a way to encourage them to donate.
However, many have pointed out that it's a pretty measly sum on money, when you consider that the designer is reportedly worth millions.
People were not impressed.
Virgil Abloh, founder of Off White & artistic creator of LOUIS VUITTON really had the nerve to share his $50 donati… https://t.co/zj8ALCtJ8E
Since the death of George Lloyd at the hands of the police a week ago, protests have erupted across the US and spread across the world.
Meanwhile many are showing their support in the form of monetary donations to organisations which are helping the cause.
Before posting the screenshot in question, Abloh also posted a screenshot of a Google Doc listing a number of organisations which are supporting protesters, so we can't be sure he didn't donate to more than one.