A McDonald’s celebrity collaboration meal is failing to tantalise customers.
The Saweetie meal, named after the American rapper, includes a Big Mac, 4-piece Chicken McNuggets, medium fries, a medium Sprite, and two dipping sauces: the BBQ sauce and the Saweetie ‘n Sour sauce—the chain’s long-standing sauce repackaged.
But people are unimpressed with it, as it does not involve any new menu items, and have been taking to social media to say so:
“This is a fail, I don’t see the point of it,” one reviewer said.
Here is a review of the Saweetie meal… https://t.co/2IuJkv5Mbv
— 👑#4, for the Old Nat Royals👑 (@👑#4, for the Old Nat Royals👑)
@Saweetie @ashxo47 Yes and I was so disappointed when I didn’t get no saweetie sauce, bag, or anything with you on… https://t.co/juxwLgSdQu
Not McDonald’s giving us saweetie meals when all we want is the goddamn snack wraps back
— LA BABY DEL WAX 🦋 (@LA BABY DEL WAX 🦋)
“Instead of playing the celebrity game, I’d rather see McDonald’s put more effort into developing new products,” said a review of the meal on MarketWatch.
It added: “I tried that and a few other remixes last night. Memo to the McDonald’s team: IT DOESN’T WORK.
“Once you play with the architecture of a Big Mac, it becomes a Big Mess, with sauce, buns and veggies scattering to the four winds, making any kind of reassembly impossible.”
It is not the first time McDonald’s has used celebrity promotion to boost sales. After 30 years of going it without famous faces, last September, the chain made a highly successful meal with Travis Scott. It also made a J Balvin meal and then a BTS meal broke foot traffic records. Nicely done.
Despite the naysayers, some people seemed pretty happy with it:
Me pretending to be a McDonald’s employee to get free Saweetie meals https://t.co/n5vqbw4nGh