People walk outside a Nike store at a shopping area on April 8, 2021 in Beijing, China
Photo by Kevin Frayer/Getty Images
Looks like Nike Inc is jumping on the sustainability train.
On Monday, the iconic sneaker company announced they will begin selling returned sneakers at a reduced price to lower consumer waste.
Nike Refurbished will involve the cleaning of sneakers, before distributing them throughout certain Nike stores within the U.S.
Today, more than 75 percent of all Nike shoes and apparel contain some recycled material, with the company continuing to explore new business models to extend the life of their products while remaining kind to the planet. Here’s everything you need to know about the new venture.
How does it work?
From Vapormaxes to Reacts, omly sneakers returned to Nike stores within 60 days of purchase will qualify.
Before the cleaning process can begin, all footwear is inspected and graded with one of three grades: like-new, gently-worn or cosmetically flawed.
Shoes given a ‘1’ fall into the like new category, shoes given a ‘2’ are categorized as gently worn, and those given a ‘3’ fall into the cosmetically flawed category with stains, marks or discoloration. After the shoes are graded, they’re placed back for sale at a reduced price.
By the end of April, up to fifteen U.S.-based stores will carry Nike Refurbished footwear, Nike explained in a statement. The company plans to expand to more U.S.-based retail destinations throughout 2021 and beyond, including two in Florida and three in California.
Over the next five years, Nike plans to reduce their carbon footprint by increasing their use of environmentally preferred materials to 50%, as well as decarbonizing their supply chain.
“When I think about the global climate crisis and the role of a company like Nike, I think about our mission and values,” NIKE, Inc. Chief Sustainability Officer Noel Kinder said in a statement on the company’s website. “As we move forward, we’ll draw on lessons learned from our journey so far – including setbacks as well as breakthroughs.”