The Cereal Killer Cafe in Shoreditch found itself the target of an anti-gentrification protest on Saturday night.
Alan Keery - who owns the east London cafe with his brother Gary - described the moment an "angry mob with torches and pigs' heads" sprayed the word "scum" across their windows.
"There were people shouting about gentrification and taking back east London," he told The Evening Standard.
"They'd brought cereal and they were throwing it at the shop."
We’re being targeted as the poster boys of gentrification and that’s not our fault. I can’t agree with what they’re doing, the way they are dealing with gentrification.
It feels like it’s been taken back to the dark ages – an angry mob with fire – it’s a bit of a witch-hunt. There’s paint thrown at the front and they tried to break the windows.
Twitter doesn't seem to understand what was going on either...