When people want to argue that vegans can be a little bit ridiculous, they often look to PETA for evidence.
The animal rights group is famous for its attention-grabbing, and downright bizarre, campaigns, such as asking Nottingham to change its name to “Not-Eating-Ham” for Christmas and lobbying Eggs and Bacon Bay in Tasmania to become Apple and Cherry Bay.
Now, they’re asking the 1000-year-old village of Wool in Dorset to become “Vegan Wool” to raise awareness of their investigation into cruelty to sheep in Britain’s wool industry.
The group has also offered to give a “cruelty-free” blanket to every household in the village if they make the change.
PETA director Elisa Allen said the change would “inspire local people to seek out cruelty-free clothing” and “show a little compassion for the gentle sheep who are torn apart for wool”.
Wool Parish Council will have to debate the idea at their next meeting, but it is unlikely to be approved.
Commenters on the council’s Facebook page were united against the suggestion.
While others were worried the campaign might do more harm to veganism than good.
I understand why they do it but by doing absurd campaigns like this I think PETA are ignoring the damage that they… https://t.co/fVwhJDay2V
The name of Wool comes from the ancient word ‘welle’, meaning a water spring, and is not related to sheep’s wool.
PETA is well-known for its controversial campaigns, which have often used celebrities and nudity to get media attention.
In 2003, a PETA campaign called “Holocaust on your Plate” compared the deaths of animals in slaughterhouses to the experiences of Holocaust victims and was banned in Germany as “an offence against human dignity”.
In 2011, PETA tried to sue SeaWorld for animal captivity by using the Thirteenth Amendment, which abolished slavery, naming five whales as plaintiffs. The case was dismissed by a federal judge in early 2012.