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Piers Morgan might not be everyone's cup of tea, but when he tried to spread some Christmas cheer this week he successfully drew quite a crowd.
The people of Stockbridge in Hampshire flocked to see the journalist and TV presenter turn on the town's Christmas lights and kick off the festive season.
According to Morgan himself, the event was going to be something akin to "Beatlemania" so you'd be a fool to miss out.
REMINDER: I’m turning on the Christmas lights in Stockbridge, Hampshire tomorrow evening, with @AlexLewis_Trust. Th… https://t.co/Fpv5H7bnKe — Piers Morgan (@Piers Morgan)
It actually proved to be unmissable for a completely different reason.
When it came to the moment for Morgan to push the plunger and switch on the lights, nothing happened.
To make matters worse for Piers, the electrical error was broadcast live on ITV Meridian, so most of the South East of England would have seen it too.
If this was anyone but Piers Morgan people would probably feel a bit sorry for them.
Unsurprisingly, the 52-year-old didn't respond very well to this unfortunate event.
They failed. 😡😡😡 https://t.co/h23XXleZkI — Piers Morgan (@Piers Morgan)
He didn't take kindly to the Twitter Moments which was created in honour of the moment either.
He's now more concerned about his Good Morning Britain co-host Susanna Reid playing the footage on Monday morning.
Do NOT show this to @susannareid100 or I am dead on Monday morning. https://t.co/OUdAgcMqSt — Piers Morgan (@Piers Morgan)
Luckily she already seems to have the perfect plan in place.
Programme’s cancelled on Monday as I’ll just be playing this on a loop. https://t.co/GnMxlOKysz — Susanna Reid (@Susanna Reid)
ITV Sport presenter Mark Pougatch seems to have an idea who might be responsible for this mishap.
I need a name. https://t.co/q2ccJqJhYj — Piers Morgan (@Piers Morgan)
HT ITV News Meridian
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