The Home Secretary kept the two-minute video intimate, and opened with a clip featuring his dog and went on to show his home and family.
He told viewers about his father, who left Pakistan for the UK in 1961 with “one pound in his pocket” and who went on to become a bus driver, before going on to own a ladies clothing shop in Bristol where Javid grew up.
Javid said: “Mum and dad were workaholics and they taught me the value of hard work. I always wanted to make my family proud.”
The three things that have helped get me where I am today are public services, hard work, and the encouragement and support of my family.
He talked about being told “boys like me didn’t do maths,” and how he overcame judgement and became the “first in my family to go to university.”
“I wanted to give back to a country that has given me so many opportunities. I feel really privileged to have been given the experiences and responses in government."
I got into politics because I wanted to give back to our country, which has given me so many opportunities. I'm pro… https://t.co/R9abTTVBS2
These are incredibly challenging times. The country feels very divided. We need leadership. We need someone who can help heal the country and bring people together.
If we’re [the Conservative party] are going to win the next election, we need to look like change.
I am optimistic because I believe deeply in what this country is about. I want to seize the opportunity to be the next prime minister because I believe I can deliver Brexit, I can unite the country. I know, better days lie ahead.
Some people are...impressed
Sajid Javid has produced the best campaign video to date. His biography and backstory would be a real problem for Labour and Corbyn.