What started as a simple customer service question for writer and comedian Jensen Karp has turned into an online scandal, with accusations of a cover-up by the cereal-maker and plot twists that would make M Night Shyamalan proud.
It all started on Monday when Karp asked the company on Twitter why there were (what appeared to be) shrimp tails in his cereal…
A Cinnamon Toast Crunch (CTC) employee soon responded, asking him to send them a direct message to give more details about the incident:
@JensenKarp We’re sorry to see what you found! We would like to report this to our quality team and replace the box… https://t.co/MnN3LQ0TMh
But then it gets even weirder… a few minutes after his discussion with the CTC account, Karp decided to take another look in the box and apparently found even more weird objects, including a small piece of string and a number of cereal squares with black marks on them:
I was convinced to go back through the bag, since when I first noticed the shrimp tails, I freaked out and closed t… https://t.co/Um9GPHybNh
The increased media attention also brought some more important details to light about Karp and his family - most notably that his wife is not just some random person but is actually actor Danielle Fishel (aka Topanga from the 90s sitcom Boy Meets World):
OK, this Cinnamon Toast Crunch/shrimp tails story is wild, but we’re burying the lede here...
DUDE’S MARRIED TO TO… https://t.co/u58ItaaFKz
Meanwhile, CTC is now apparently asking for him to send the cereal box to his local law enforcement - even though their official line appears to still be that the alleged shrimp tails are just sugar clusters…
I can’t believe this in a real life, publicly traded company. https://t.co/v5fAz2SSyM