In behaviours we are increasingly coming to believe are cries for help, Jeb Bush just gave a selfie workshop at a campaign event in Florida.
Calling the selfie the '11th Amendment', Bush reminisced about the days when people just wanted autographs instead of their "damn selfie" and gave advice on arm length and angles so takers "look skinnier":
The ex-governor of Florida and younger brother of Dubya topped the polls for the Republican presidential nomination when he entered the race in July, but since then his chances of securing the party nomination have suffered from the rise of outsiders Donald Trump and Ben Carson. He's now polling at 3 per cent.
To be honest, considering his campaign has involved a fair amount of nonsense so far, including telling people he isn't Jesus, responding to a mass shooting with the words, 'stuff happens', a stuffed moose, showing enthusiasm for killing a baby and possibly wearing the same top four days in a row, everyone is agreed it might be time for a strategy rethink.
Or maybe just have a nice sit down and a cup of tea.