A campaign to promote a Victoria's Secret lingerie range that critics deemed "unhealthy" and "damaging" appears to have been changed.
On its website adverts for the Victoria's Secret bra range "body", which previously read "the perfect body", now say "a body for every body."
More than 26,000 people signed a Change.org petition against the campaign, started by three Leeds University students.
Victoria’s Secret’s new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type. This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type 'perfect'.
Frances Black, Gabriella Kountourides & Laura Ferris' petition