Prince William has filmed a plea to stop illegal animal poaching as a special version of Angry Birds highlighting the issue was released.
It may sound trivial set against other world problems, but it is an important part of the jigsaw - and it is one that you can do something about. There is evidence that poaching funds criminal gangs, even terrorist organisations, and it deprives ancient communities of their heritage and livelihoods.
How does Angry Birds fit into all of this? A new tournament, Roll With The Pangolins, has been released on Angry Birds Friends.
The pangolin, an anteater-like mammal found in parts of Asia and Africa, is said to be the world’s most trafficked animal, with all eight species at risk of extinction as a result.